Senada Spitzenberger

Professor für Betriebswirtschaftslehre

Prof. Dr. Jan Freidank is a recognized expert in business administration with a specialization in marketing, strategic management, and digitalization. He is a professor at the Technische Hochschule Mittelhessen (THM) and teaches primarily in the master’s program “Digital and International Marketing.”

Professional Expertise

Prof. Dr. Freidank completed his doctorate at the United States International University in San Diego with the dissertation titled “Managing Transformational Change in German Business Firms.” His research focuses include digital marketing, international marketing, and strategic management. He has published several academic studies, including research on the use of chatbots in customer service and on collaboration between humans and AI in content creation.

Professional Practice and Teaching

Alongside his academic career, Prof. Dr. Freidank brings extensive practical experience. He has served as a project manager at Vaillant GmbH and as Head of Corporate Development at Karstadt Quelle AG. This industry experience directly enriches his teaching, particularly through practice-oriented projects and case studies integrated into his courses.

Innovation and Educational Access

Prof. Dr. Freidank initiated the part-time MBA program at THM, which, for the first time at a public university in Hessen, allows students to enroll without a first university degree. This initiative reflects his commitment to practical education and to supporting non-traditional students and career changers.

Conclusion

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